Which is better? More clients at a lower margin, with a fire-fight service and a loss of passion, or fewer clients, but a true commitment to an amazing service and a satisfactory completion of the job? I feel like the answer is an obvious one, yet so many businesses seem to (probably unknowingly) steer towards the former.
I was asked a really odd question last night over dinner and it made me think.
The question was really easy, “If you had all the debts cleared, a new house and cars and a couple of really nice holidays each year, and then was given £200,000 what would you do with it?”.
I’d like to think that generally, you’d be hard-pressed to find someone who didn’t believe honest was a positive thing. Even if they’re not personally a fan of executing it, they’d at least acknowledge its value, they’d put their desire for it on their Tinder profile.
I’ve been thinking about personality profiling, and whether people are born entrepreneurial, or if it something which they master out of desire. I feel like the answer is both, there are two distinct camps, yet the best results come from a combination.
a type of product manufactured by a particular company under a particular name.
The official definition of Brand is this simple; the concept of a particular product, being associated with a particular company. Yet, it’s so commonly overcomplicated.